Every January, the biggest filmmakers and the most creative people in the industry are on one street in Park City, and Adobe is in the room with all of them. The opportunity is enormous; the on-the-ground window is short, and social moves fast.

The work

I was the sole producer and creative lead for every piece of Adobe’s social at Sundance, two years running, across Adobe Brand and Adobe Video (Premiere, Frame.io, Firefly, After Effects).

That meant pitching, casting, scheduling, the editorial slate, on-camera hosting, and same-day social cuts for four product audiences. On the ground I built and ran a hand-picked crew, DPs, editors (remote), PA, & sound op to keep the shoot moving while I stayed in front of the camera and the talent.

The output

I produced a total of 15+ deliverables in various sizes spanning Instagram, TikTok, and YouTube.

Reel II

The lineup.

Mostly I just held the day together.

on-screen

Adobe brand talent

40+ conversations

Filmmaker interviews

AWARENESS

Film Fund

ACTIVATIONS

Adobe House Tour & Match Cut Experience

Slate

5 Lanes I ran in parallel.

Adobe Brand

Main campaign social, host segments, the on-the-ground brand identity for the festival window.

ii.

Adobe Video

Product social for Premiere, After Effects, Frame.io, & Firefly.

iii.

Filmmaker interviews

40+ on-camera interviews with directors, editors, crew, creators, Execs, and festival goers across the 3-day window.

iv.

Influencer rotation

Six creators in a coordinated rotation, coordinated with the influencer team, briefed, and produced through the activation.

Schedule & coordination

Built the daily shoot schedule and ran point across 10+ stakeholders - Adobe Brand, the four Adobe Video product teams, multiple agencies, talent, the influencer team, events team, legal, production vendor, PR, Partnerships, customers and Adobe Execs.

Reel III