Photoshop
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I created the first repeating franchise in Photoshop’s social history.
Overview
Photoshop has one of the most loyal user bases in software. Designers, photographers, illustrators with whole careers inside it. As AI reshaped every conversation about creative tools, I saw a chance to make something built just for them: a direct line back to the people behind the features.
Russell Preston Brown, a Photoshop legend deeply trusted in the community, paired with the engineers, designers, and artists who actually built Photoshop’s most iconic features.
History, craft, and the kind of specificity loyal users care about. Format: video podcast. The first of its kind for the brand.
Results
Episodes
My role
What I actually do
Conceive. Pitch. Produce and direct every episode. That means casting guests, shaping each interview’s narrative arc, writing the questions, running pre and post, and managing the agency that cuts the social pieces for Instagram and TikTok.
As the show grew, I brought in creatives to support. The lead producer and director seat has been mine from episode one. We’ve filmed in front of a live audience, taped on the ground at Adobe MAX, and I’m currently leading a full set redesign alongside an expansion of our episode cutdown formats.
